Our Marketing Strategy

Based on well published statistics indicating that 87% of home buyers start their home search on-line, our primary marketing focus is web based.  However, these statistics also mean that 13% of buyers start their search somewhere other than the web.  So, we have a comprehensive strategy that heavily leverages the web but does not ignore print and other marketing strategies.

The web offers a multitude of web-sites for searching listings.  Because of this, our strategy is to marketing your home on as many sites as possible.

Below is a basic outline of the types of marketing we regularly perform:

1. Place on MLS
2. Put sign up
3. Flyers for distribution at the house, for the seller to distribute, and potentially at area businesses
4. Presentation to other realtors at a weekly Association of Realtors meeting
5. Email blast to over 700 active Realtors
6. Post Cards sent to other homes in the area
7. Placement on a large number of web-sites
8. Print Ads in area CdA Press and Nickels worth
9. Ads in Real Estate Digest
10. Video Tour of the home
11. Virtual Tour of the home
12. Many outstanding photos
13. Promotion through our participation in area network and professional groups
14. Office Tours
15. Open Houses
16. Our growing Web-Site
17. Pricing guidance to be competitive
18. Ads in the Real Estate Book